FITTERS strongly believes that our Corporate Social Responsibility (CSR) initiatives contribute to societal safety and development. With up to date technology and our commitment to our communities, it is our goal to promote fire safety precautions and education to all individuals and businesses.
FITTERS AND KIDZANIA – FIRE SAFETY AWARENESS FROM YOUNG
Extending its CSR initiatives, FITTERS Diversified Berhad signed a 3-years partnership with Themed Attractions to establish a Fire station for its educational and entertainment theme park KidZania Kuala Lumpur (KidZania).
The Fire Station in KidZania, will be equipped with firefighting equipment, materials and safety protection services and products all scaled down to a child’s size. The establishment of a Fire Station also introduces the brave and noble firefighter profession for children to experience.. FITTERS looks to educate children from an early age on the risks and dangers that can arise from a single flame but at the same time, impart meaningful values in children. For example, extinguishing a fire cultivates a spirit of teamwork, improves coordination skills and fosters a sense of responsibility in children as they work together to put out a fire.
“As a ‘one-stop’ fire protection specialist, Team FITTERS acknowledges its responsibility to society and places corporate social responsibility at the core of the business model. As such, we consider it our responsibility to educate children on the dangers of fire hazards as well as raising fire safety awareness and alertness among them. In addition, we look to instill the importance of cooperation and working as a team through the prescribed activities”, said Dato’ Richard Wong; Group Managing Director of FITTERS.
The focus of science in at the pre-school and primary school level is eminently formative for a child’s natural development. As such, prescribed activities in the Fire Station are also focused on phenomena and facts of the natural world that awakens curiosity in a child and stimulates their interest in discovering and knowing more. From a science-learning perspective, the Fire Station allows a child to observe the phenomenon of ignition, the effect of water on fire, the expansive properties of fire and the properties of water.
“One-Home-One Extinguisher” Campaign with FIPCOM (Fire Prevention Council, Malaysia), Ministry of Housing and Local Government
Responding to the Ministry’s call to create fire safety awareness and equip Malaysian homes with first line fire defense tools, FITTERS has been working closely with the Fire Prevention Council Malaysia (FIPCOM). FIPCOM is a Council formed under the Ministry of Housing & Local Fovernment to promote fire safety awareness and fire prevention to the public. This user-friendly fire extinguisher will protect lives and properties at home and can also be kept in cars for emergencies. It’s so easy to use, even the elderly will know how to use it!
“One-Car-One Extinguisher” Campaign with AAM (Automobile Association Malaysia)
